High-tech logistics from Hong Kong, run on the company's own systems

What a shipper should be able to see

A consignment produces a record before it produces a movement: the booking, the packing list, the declaration, the carrier's events, the proof of delivery. Most of the trade keeps that record in five places: an email, a spreadsheet, the airline's website, the broker's file, a signature on a driver's clipboard. A shipper finds out where the goods are by asking. High-tech logistics, as AMBE Trading and Logistics Ltd practises it, means the work runs on the company's own systems, and the difference that makes is where the record lives: one place per consignment, from the order to the proof of delivery, with the stock behind it counted as it is received and as it leaves. The question of where the goods are is answered by looking.

• One record per consignment, booking to delivery
• Stock counted as it is received and as it leaves
• Order status shared with the customer as goods move